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The timeline shows the advertising expenditure of Whole Foods Market worldwide from 2013 to 2017. For the 52 weeks ended on September 24, 2017, the total advertising expense of Whole Foods Market amounted to approximately *** million U.S. dollars. Whole Foods Market is an organic grocery retailer, operating stores in the U.S., Canada and the United Kingdom.

Whole Foods Market

The United States was the world’s largest organic food market in 2015, accounting for over half of organic retail sales. That year, global sales of organic food products exceeded ** billion U.S. dollars.

Tagged as “America’s Healthiest Grocery Store™”, Whole Foods Market is a U.S. supermarket chain which specializes in organic food. The company had its beginnings in 1980, when John Mackey and Renee Lawson Hardy opened SaferWay, a small natural foods store in Austin, Texas. The merger between SaferWay and Clarksville Natural Grocery resulted in the opening of the first Whole Foods Market on September 20, 1980.

Over the past five years, Whole Foods Market has generated some twelve to sixteen billion U.S. dollars in annual net sales worldwide. The company’s U.S. retail stores accounted for the majority of global sales—only percent of sales came from Canadian and U.K. retailers in 2017. Sales of non-perishable products comprised roughly one-third of total sales during this period, while prepared food and bakery products brought in nearly ** percent. Furthermore, the company’s total net income amounted to *** million U.S. dollars during the 52-week period ended September 24, 2017. Whole Foods Market is a major player in the international organic food industry, with *** stores in the United States, Canada and the United Kingdom.