The source adds the following information:
"The percentage of this property's total audience that meets the given demographic criteria.
Calculations
We directly collect anonymous web and app usage data through the publishers and networks that use Quantcast Measure and have placed our pixel on their properties. We combine this with reference data from a small set of seed data, allowing our statistical models to accurately infer the demographic segments of a property's audience in aggregate."
Citation formats
GB: distribution of the online audience of independent.co.uk 2015 by household income
This statistic displays the distribution of the online audience of independent.co.uk in Great Britain (GB) in 2015, by household income. In 2015, ** percent of the online audience of independent.co.uk had a household income between * and * British pounds.
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Quantcast. (November 23, 2015). Distribution of the online audience of independent.co.uk in Great Britain (GB) in 2015, by household income [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/490596/gb-online-audience-of-independentcouk-by-household-income/
Quantcast. "Distribution of the online audience of independent.co.uk in Great Britain (GB) in 2015, by household income." Chart. November 23, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/490596/gb-online-audience-of-independentcouk-by-household-income/
Quantcast. (2015). Distribution of the online audience of independent.co.uk in Great Britain (GB) in 2015, by household income. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/490596/gb-online-audience-of-independentcouk-by-household-income/
Quantcast. "Distribution of The Online Audience of Independent.Co.Uk in Great Britain (Gb) in 2015, by Household Income." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Nov 2015, /statistics/490596/gb-online-audience-of-independentcouk-by-household-income/
Quantcast, Distribution of the online audience of independent.co.uk in Great Britain (GB) in 2015, by household income ÌÇÐÄÆƽâ°æ, /statistics/490596/gb-online-audience-of-independentcouk-by-household-income/ (last visited August 02, 2026)
Distribution of the online audience of independent.co.uk in Great Britain (GB) in 2015, by household income [Graph], Quantcast, November 23, 2015. [Online]. Available: /statistics/490596/gb-online-audience-of-independentcouk-by-household-income/
