This statistic displays the share of individuals who would prefer using a mobile-optimized website compared to an app in Great Britain (GB) in 2015. During the survey period, it was found that **** percent of responding consumers stated that they would prefer to use mobile-optimized retailer apps.
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VoucherCodes.co.uk, & Centre for Retail Research. (April 13, 2015). Share of individuals who would prefer using a mobile-optimized website compared to an app in Great Britain (GB) in 2015 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/486803/gb-mobile-shopping-preferences-among-consumers-by-access-method/
VoucherCodes.co.uk, und Centre for Retail Research. "Share of individuals who would prefer using a mobile-optimized website compared to an app in Great Britain (GB) in 2015." Chart. April 13, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/486803/gb-mobile-shopping-preferences-among-consumers-by-access-method/
VoucherCodes.co.uk, Centre for Retail Research. (2015). Share of individuals who would prefer using a mobile-optimized website compared to an app in Great Britain (GB) in 2015. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/486803/gb-mobile-shopping-preferences-among-consumers-by-access-method/
VoucherCodes.co.uk, and Centre for Retail Research. "Share of Individuals Who Would Prefer Using a Mobile-optimized Website Compared to An App in Great Britain (Gb) in 2015." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Apr 2015, /statistics/486803/gb-mobile-shopping-preferences-among-consumers-by-access-method/
VoucherCodes.co.uk & Centre for Retail Research, Share of individuals who would prefer using a mobile-optimized website compared to an app in Great Britain (GB) in 2015 ÌÇÐÄÆƽâ°æ, /statistics/486803/gb-mobile-shopping-preferences-among-consumers-by-access-method/ (last visited July 29, 2026)
Share of individuals who would prefer using a mobile-optimized website compared to an app in Great Britain (GB) in 2015 [Graph], VoucherCodes.co.uk, & Centre for Retail Research, April 13, 2015. [Online]. Available: /statistics/486803/gb-mobile-shopping-preferences-among-consumers-by-access-method/
