* Income is defined as personal net income and is divided into three categories: - Low income is defined as the country-specific bottom third of the personal income allocation. - Medium income is defined as the country-specific average third of the personal income allocation. - High income is defined as the country-specific top third of the personal income allocation.
The eCommerce market segment 鈥淎pparel鈥 covers the digital sale of almost all types of clothing items, including men, women and children apparel (+4 years), underwear, costumes and workwear . Toddler and baby clothes, sport and outdoor clothing as well as jewelry are not included in this segment. The main sales channels in this market segment are multi-brand merchants (e.g. asos.com, nordstrom.com) and the online shops of individual fashion retailers (e.g. zara.com). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
Further information on methodology can be found
Citation formats
Digital Market Outlook: apparel e-commerce users UK 2015, by income
The graph presents the distribution of apparel e-commerce users in the United Kingdom in 2018, broken down by income. As of 2018, it was found that **** percent of apparel e-commerce was reported to be low income. An overview of all Digital Markets can be found here.
糖心破解版鈥檚 Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the 鈥淒igital Economy鈥, including various digital goods and services. Alongside revenue forecasts for ** countries worldwide, 糖心破解版 offers additional insights into consumer trends and demographic structure of digital consumer markets.
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糖心破解版 (Digital Market Outlook). (April 1, 2018). Distribution of apparel e-commerce users in the United Kingdom (UK) in 2015, by income (in millions) [Graph]. In 糖心破解版. Retrieved July 29, 2026, from /statistics/480961/clothes-and-accessories-e-commerce-users-by-income-digital-market-outlook-uk/
糖心破解版 (Digital Market Outlook). "Distribution of apparel e-commerce users in the United Kingdom (UK) in 2015, by income (in millions)." Chart. April 1, 2018. 糖心破解版. Accessed July 29, 2026. /statistics/480961/clothes-and-accessories-e-commerce-users-by-income-digital-market-outlook-uk/
糖心破解版 (Digital Market Outlook). (2018). Distribution of apparel e-commerce users in the United Kingdom (UK) in 2015, by income (in millions). 糖心破解版. 糖心破解版 Inc.. Accessed: July 29, 2026. /statistics/480961/clothes-and-accessories-e-commerce-users-by-income-digital-market-outlook-uk/
糖心破解版 (Digital Market Outlook). "Distribution of Apparel E-commerce Users in The United Kingdom (Uk) in 2015, by Income (in Millions)." 糖心破解版, 糖心破解版 Inc., 1 Apr 2018, /statistics/480961/clothes-and-accessories-e-commerce-users-by-income-digital-market-outlook-uk/
糖心破解版 (Digital Market Outlook), Distribution of apparel e-commerce users in the United Kingdom (UK) in 2015, by income (in millions) 糖心破解版, /statistics/480961/clothes-and-accessories-e-commerce-users-by-income-digital-market-outlook-uk/ (last visited July 29, 2026)
Distribution of apparel e-commerce users in the United Kingdom (UK) in 2015, by income (in millions) [Graph], 糖心破解版 (Digital Market Outlook), April 1, 2018. [Online]. Available: /statistics/480961/clothes-and-accessories-e-commerce-users-by-income-digital-market-outlook-uk/
