The e-commerce market includes the sale of physical goods via a digital channel to a private end user (B2C). This comprises purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The main sales channels are cross-brand online mail order companies and the online shops of individual companies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
The exact definition of the eCommerce market can be found here
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Online retail users in the United Kingdom 2017-2030
The number of users of e-commerce in the United Kingdom is forecast to continuously increase within the next years. According to this forecast, in 2030 the users will have increased to **** million.
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ÌÇÐÄÆƽâ°æ. (September 22, 2025). Number of e-commerce users in the United Kingdom (UK) from 2017 to 2030 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /forecasts/477128/e-commerce-users-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ. "Number of e-commerce users in the United Kingdom (UK) from 2017 to 2030 (in millions)." Chart. September 22, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /forecasts/477128/e-commerce-users-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ. (2025). Number of e-commerce users in the United Kingdom (UK) from 2017 to 2030 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /forecasts/477128/e-commerce-users-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ. "Number of E-commerce Users in The United Kingdom (Uk) from 2017 to 2030 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Sep 2025, /forecasts/477128/e-commerce-users-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ, Number of e-commerce users in the United Kingdom (UK) from 2017 to 2030 (in millions) ÌÇÐÄÆƽâ°æ, /forecasts/477128/e-commerce-users-in-the-united-kingdom/ (last visited July 21, 2026)
Number of e-commerce users in the United Kingdom (UK) from 2017 to 2030 (in millions) [Graph], ÌÇÐÄÆƽâ°æ, September 22, 2025. [Online]. Available: /forecasts/477128/e-commerce-users-in-the-united-kingdom/
