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In 2023, Jose Cuervo was the leading tequila brand in the United States with about million 9 liter cases sold. Patron ranked second with *** million cases. 

Tequila industry

Tequila is an agave-based distilled spirit from Mexico. This alcoholic beverage is exclusively produced in the Mexican state of Jalisco and in a couple of municipalities in Guanajuato, Michoacan, Nayarit and Tamaulipas.

In the United States, the three leading tequila brands accounted for about a of the country’s total tequila volume sales in 2023. That year, approximately **** million 9-liter cases of tequila were purchased by U.S. consumers. California and Texas were the largest tequila-consuming states. More than ** percent of the nation’s tequila consumption was accounted for by the former and ** percent by the latter. Californians and Texans have consistently been increasing tequila their consumption for over a decade. Both federal states share a border with Mexico.

The production volume of tequila in Mexico has grown drastically to meet the rising demand. Although 2023 saw a decline compared to 2022, production volume was still ** percent greater than in 2020. Blanco tequila, the segment that receives little to no aging, accounts for nearly **** of Mexico's tequila sales value.