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Sales volume of Patrón tequila worldwide from 2009 to 2024 (in million 9 liter cases)

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Sources

Release date

July 2025

Region

Worldwide

Survey time period

2009 to 2024

Supplementary notes

Data prior to 2020 come from previous releases.

Citation formats

Patrón tequila's global sales volume 2009-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 12, 2025

In 2024, the Mexican tequila brand known as Patrón recorded volume sales of *** million 9 liter cases worldwide. Over the past decade, the brand’s sales volume has grown by **** ³¦²¹²õ±ð²õ.Ìý

Tequila brands

Based on sales volume, Don Julio was the leading brand of tequila worldwide in 2024. Patrón ranked second in that year. Other top brands in 2024 included Casamigos, and Hornitos. 

Tequila consumption in the U.S.

While American consumers of all legal ages drink tequila, the distilled alcoholic beverage was most popular among people aged 18 to 29. Just under ** percent of this age group had consumed tequila in the past three months. About a third of Americans, who stated their income was high, drank tequila regularly, while people in other income tiers did not consume the spirit as frequently.

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Overview

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Brand sales in the U.S.

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Consumption

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Brand sales worldwide

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Topics

Tequila market in the United StatesSpirits industry in the U.S.Vodka market in the U.S.Whiskey industry in the U.S.Gin market in the U.S.
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