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Penetration rate of video-on-demand in the United Kingdom from 2017 to 2030

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Release date

January 2026

Region

United Kingdom

Survey time period

2017 to 2030

Supplementary notes

Data were modeled for: 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024, 2025, 2026, 2027, 2028, 2029, and 2030.

Citation formats

Penetration rate of video-on-demand in the United Kingdom 2017-2030

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 10, 2026
The penetration rate in the 'TV & Video' segment of the media market in the United Kingdom was modeled to be percent in 2025. Between 2017 and 2025, the penetration rate rose by **** percentage points, though the increase followed an uneven trajectory rather than a consistent upward trend. The penetration rate will steadily rise by *** percentage points over the period from 2025 to 2030, reflecting a clear upward trend.

Further information about the methodology, more market segments, and metrics can be found on the dedicated Market ÌÇÐÄÆƽâ°æ page on TV & Video.
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Statistics on " Digital video in the United Kingdom (DMO) "

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Other statistics that may interest you Digital video in the United Kingdom (DMO)

Overview

3

Revenue

4

Users

6

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Topics

Online video usage in the United StatesSocial media usage in the United StatesNetflixStreaming in the United StatesYouTube
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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