traditional TV multitaskers n=566; digital video to TV stream multitaskers n=289
Age group
18 years and older
Special properties
Among multitaskers on any device
Method of interview
Online panel
Supplementary notes
Question: Overall, how would you describe your typical activities on the other device(s) you are using while watching TV? Activities on the other device(s) are ...
Citation formats
U.S. second screen activities related to TV content 2017
This statistic shows the percentage of second screen U.S. user activities that are related to TV or commercials while watching traditional TV or streaming video on TV. During the March 2017 survey period, it was found that ** percent of multitasking digital video streaming respondents stated that their second screen activities were completely unrelated to TV programs or commercials they were watching.
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IAB (U.S.). (May 10, 2017). Share of second screen user activities in the United States that are related to TV or streaming video content as of March 2017 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/455490/second-screen-content-tv-relation/
IAB (U.S.). "Share of second screen user activities in the United States that are related to TV or streaming video content as of March 2017." Chart. May 10, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/455490/second-screen-content-tv-relation/
IAB (U.S.). (2017). Share of second screen user activities in the United States that are related to TV or streaming video content as of March 2017. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/455490/second-screen-content-tv-relation/
IAB (U.S.). "Share of Second Screen User Activities in The United States That Are Related to Tv or Streaming Video Content as of March 2017." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 May 2017, /statistics/455490/second-screen-content-tv-relation/
IAB (U.S.), Share of second screen user activities in the United States that are related to TV or streaming video content as of March 2017 ÌÇÐÄÆƽâ°æ, /statistics/455490/second-screen-content-tv-relation/ (last visited July 28, 2026)
Share of second screen user activities in the United States that are related to TV or streaming video content as of March 2017 [Graph], IAB (U.S.), May 10, 2017. [Online]. Available: /statistics/455490/second-screen-content-tv-relation/
