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Between 2009 and 2021, the sales value of fresh fish and seafood purchased by French households has not followed the same pattern as the sales volume. However, just like the sales volume, most French households have been purchasing their fresh fish and seafood products at hyper and supermarkets rather than at other retailers. In 2021, over 2.6 billion euros worth of fresh seafood products were purchased by French households, sales made at hyper and supermarkets amounted to around 1.6 billion euros.