The spending on digital advertising in Denmark steadily increased in the last decade. In 2007, the amount was at around *** billion Danish kroner and grew to more than billion Danish kroner ten years later. This trend is expected to continue for the next two years. Until 2016, internet display accounted for the highest digital advertising spending. In 2017, though, search advertising (Stat *) replaced internet display as the leading medium.
Digital vs. traditional media
Today, companies spend more than half of their advertising spending in Denmark on digital media. By contrast, traditional media such as television, magazines or newspapers are used less and less as advertising platforms.
The highest spending sectors
The overall spending of the Danish advertising market reached roughly billion Danish kroner in 2017. With nearly *** billion Danish kroner, companies from the travel and transport sector invest the most on advertising. Retailers’ advertising expenditures amounted to approximately *** billion Danish kroner, and thus came in second place.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
WPP Media. (December 3, 2018). Spending on digital advertising in Denmark from 2007 to 2017, with a forecast to 2019 (in million DKK) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/451538/digital-advertising-spending-in-denmark/
WPP Media. "Spending on digital advertising in Denmark from 2007 to 2017, with a forecast to 2019 (in million DKK)." Chart. December 3, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/451538/digital-advertising-spending-in-denmark/
WPP Media. (2018). Spending on digital advertising in Denmark from 2007 to 2017, with a forecast to 2019 (in million DKK). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/451538/digital-advertising-spending-in-denmark/
WPP Media. "Spending on Digital Advertising in Denmark from 2007 to 2017, with a Forecast to 2019 (in Million Dkk)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Dec 2018, /statistics/451538/digital-advertising-spending-in-denmark/
WPP Media, Spending on digital advertising in Denmark from 2007 to 2017, with a forecast to 2019 (in million DKK) ÌÇÐÄÆƽâ°æ, /statistics/451538/digital-advertising-spending-in-denmark/ (last visited July 20, 2026)
Spending on digital advertising in Denmark from 2007 to 2017, with a forecast to 2019 (in million DKK) [Graph], WPP Media, December 3, 2018. [Online]. Available: /statistics/451538/digital-advertising-spending-in-denmark/
