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In September 2023, total monthly manufacturer sales of chocolate and chocolate confectionery in Canada amounted to roughly million Canadian dollars. Sales were usually at their highest during the months of December and March.

Chocolate purchasing habits

The top consideration that may lead Canadian consumers in 2020 to buy chocolate was the flavor. When shopping for chocolate, consumers often also thought about the price, the quality, and the brand of the product. That same year, nearly ** percent of Canadians would typically spend anywhere between *** and ** Canadian dollars on chocolate. Less than *** percent of the population spent over 100 Canadian dollars each month.

Chocolate market share

In 2018, the Canadian chocolate market was led by companies such as Nestlé, Mondelez, and Lindt. With a market share of just under ** percent, Nestlé, a Swiss multinational food and drink corporation, was the market leader that year. Private labels accounted for a total market share of over **** percent.