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±·±ð²õ³Ù±ôé was the leading chocolate company in Canada in 2018, holding a share of around 18.6 percent of all chocolate sales in Canada in the 52 weeks ending July 21, 2018. Hershey and Mondelez were in second and third place, with market shares of 16.7 and 14.8 percent respectively.

The growth of ±·±ð²õ³Ù±ôé

±·±ð²õ³Ù±ôé is a Swiss food and drink company which was formed through a merger in 1905. The company witnessed significant growth during and after the two world wars, when they started to extend their products beyond condensed milk and infant formula. Today, the company owns over 2,000 brands. Besides their world-renowned chocolate brands, such as KitKat and Smarties, they now also produce several other FMCG products including baby food, bottled water and other beverages, cereals, coffee and tea and snacks.

±·±ð²õ³Ù±ôé on a global scale

In 2017, ±·±ð²õ³Ù±ôé was ranked the top FMCG company in the world, with net sales reaching an impressive 91.19 billion U.S. dollars. In this same year, the company employed approximately 323,000 people globally. When it comes to regional sales distribution, the Americas accounted for around 44.9 percent of ±·±ð²õ³Ù±ôé’s global sales in 2018.