
| Characteristic | Outside skeptics | Domestic occasional users | Reflected professionals | Passionate onliners | Cautious pragmatists | Smart mobile users |
|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
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Source
Release date
November 2016
Region
Germany
Survey time period
2013 to 2016
Number of respondents
30,175 (2016)
Age group
14 years and older
Method of interview
Computer-assisted telephone interviews (CATI)
Supplementary notes
Figures are based on the German-speaking residential population aged 14 years and older with a household landline connection. Survey participants were selected in a standardized random process according to industry standards.
Some figures were taken from previous publications.
The source adds the following information on the individual user types:
- Outside skeptics: older users, mostly female with a low formal education and not well equipped with digital devices.
- Domestic occasional users: most likely female users who have a low to medium formal education and who are only superficially familiar with new technologies.
- Reflected professionals: most likely male users who are well educated and who deal with the internet in a proactive and critical manner
- Passionate onliners: mostly male users with a high formal education in whose life the internet is so important that they can hardly imagine a life without it.
- Cautious pragmatists: mostly female users with a medium income who use the internet in a careful and considered fashion, who perceive security risks more often than the average user and who often feel overwhelmed.
- Smart mobile users: mostly male users, predominantly with a medium or high income, who use the internet via mobile devices the most, compared to other user types. This is the group with the highest daily internet usage.
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