* The source indicates: - Heavy users consumed feminine hygiene products "25 or more towels a month" - Medium users consumed feminine hygiene products "20 - 24 towels a month" - Light users consumed feminine hygiene products either "15 - 19 towels a month", "10 -14 towels a month", "1 - 9 towels a month" or "none towel a month".
Citation formats
Sanitary towels usage in Great Britain 2013-2020, by user type
This statistic depicts the frequency of sanitary towel usage in Great Britain from 2013 to 2020. In 2020, an estimated **** million women were medium sanitary towel users. This was less than the number of heavy and light sanitary towel users.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Kantar. (June 13, 2021). Number of women using sanitary towels as feminine hygiene products in Great Britain from 2013 to 2020, by user type (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/302818/sanitary-towels-usage-by-user-type-in-the-uk/
Kantar. "Number of women using sanitary towels as feminine hygiene products in Great Britain from 2013 to 2020, by user type (in 1,000s)." Chart. June 13, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/302818/sanitary-towels-usage-by-user-type-in-the-uk/
Kantar. (2021). Number of women using sanitary towels as feminine hygiene products in Great Britain from 2013 to 2020, by user type (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/302818/sanitary-towels-usage-by-user-type-in-the-uk/
Kantar. "Number of Women Using Sanitary Towels as Feminine Hygiene Products in Great Britain from 2013 to 2020, by User Type (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jun 2021, /statistics/302818/sanitary-towels-usage-by-user-type-in-the-uk/
Kantar, Number of women using sanitary towels as feminine hygiene products in Great Britain from 2013 to 2020, by user type (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/302818/sanitary-towels-usage-by-user-type-in-the-uk/ (last visited July 24, 2026)
Number of women using sanitary towels as feminine hygiene products in Great Britain from 2013 to 2020, by user type (in 1,000s) [Graph], Kantar, June 13, 2021. [Online]. Available: /statistics/302818/sanitary-towels-usage-by-user-type-in-the-uk/
