Information on population: German-speaking population aged 14 and older in private households, at main residence in the Federal Republic of Germany.
Information on random sample: 2022: 23,015 respondents, representing 70.60 million people 2023: 23,524 respondents, representing 70.08 million people 2024: 23,485 respondents, projection to 70.48 million people
You can find further information on the methodology .
The original German survey question was phrased by the source as follows: "Which of the statements on the subject of reading, consuming newspapers, magazines and books apply to you?"
Citation formats
Attitude towards reading and reading habits in Germany 2022-2024
In 2024, it was found that around ** percent of the German-speaking population aged 14 years and older agreed with the statement "I tend to read magazines that interest me very thoroughly, especially longer articles". The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
IfD Allensbach. (June 18, 2024). Which of these statements about reading and the usage of newspapers, magazines and books apply to you? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/442042/reading-habits-germany/
IfD Allensbach. "Which of these statements about reading and the usage of newspapers, magazines and books apply to you? ." Chart. June 18, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/442042/reading-habits-germany/
IfD Allensbach. (2024). Which of these statements about reading and the usage of newspapers, magazines and books apply to you? . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/442042/reading-habits-germany/
IfD Allensbach. "Which of These Statements about Reading and The Usage of Newspapers, Magazines and Books Apply to You? ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Jun 2024, /statistics/442042/reading-habits-germany/
IfD Allensbach, Which of these statements about reading and the usage of newspapers, magazines and books apply to you? ÌÇÐÄÆƽâ°æ, /statistics/442042/reading-habits-germany/ (last visited July 15, 2026)
Which of these statements about reading and the usage of newspapers, magazines and books apply to you? [Graph], IfD Allensbach, June 18, 2024. [Online]. Available: /statistics/442042/reading-habits-germany/
