| Characteristic | Share of respondents |
|---|---|
| Wanted better performance | 31% |
| Simply as a treat | 29% |
| Wanted product enjoyable with family | 26% |
| Existing product was not working well | 24% |
| Needed additional product | 21% |
| Wanted specific new features | 19% |
| Bought as a gift | 18% |
| Going on holiday | 16% |
| Wanted smaller/lighter product | 16% |
| Wanted better looking version | 16% |
| Due to moving home | 13% |
| An existing product had broken | 13% |
| Was prompted by email received | 13% |
| Wanted a more up date version | 13% |
| Was prompted by advert online | 11% |
| New product allowed for new gadgets | 10% |
| Saw someone else owning it | 8% |
| Saw a celebrity owning it | 8% |
| Bought for work | 3% |
| Triggered by major event in personal life | 3% |
The chart is not accessible to screen readers. Please switch to the table view to access the data.
Loading statistic...
Download
Source
Sources
Release date
July 2014
More information
Region
Spain
Survey time period
April 14 to April 28, 2014
Number of respondents
38 respondents
Age group
18-64 years
Special properties
all adults who had purchased mentioned device in the last three months
Method of interview
Online panel
Citation formats
