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The graph shows leading devices used to watch streamed or downloaded video content according to consumers in the United States in 2014. The survey findings show that in the measured period ** percent of U.S. consumers said they used a smartphone to watch digital video content.

Digital video consumption devices – additional information

TV set usage for watching video content (digital content in particular) has been declining over the past decades. It was calculated that between 2011 and 2015 daily time spent with digital video content grew by nearly *** percent. Of course, smart TVs that allow easy access to downloaded or streamed video over the internet are an exception. Studies show that ** percent of American consumers had owned and used such a device in 2014.

In the digital era less is more, which translates to multiplatform-enabled device usage. With this trend in mind, manufacturers create devices capable of streaming video, linking to the internet, and offering access to gaming. Recent survey among Netflix streaming consumers points out that in 2014, ** percent of respondents reported using a videogame system to watch video from this provider. In fact, among console gamers who owned a Microsoft Xbox One, ** percent said they used it for streaming video-on-demand.

New technologies accessing online video are also in demand. Streaming media players, such as Roku or Apple TV have been gaining popularity among consumers in the U.S. over the past years, and ** percent of survey respondents streaming Netflix on a TV had used such a device for this purpose in 2014. Between those two brands, Roku had a more established reputation that year, with ** percent broadband households reporting it as the most used streaming media player.