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In 2023, the Japanese car manufacturer Toyota ranked first with their best-selling model Corolla in Finland with roughly 5,100 new registrations. Å koda Octavia, which sold roughly 2,600 units, ranked third in the country during that same year.

Volkswagen leads the sales of used cars in 2018

While Nissan took the lead in selling the most newly registered passenger cars of a single model, they were not as successful when it came to the sales of used cars in the same year. The brand did not manage to make it to the top 10 of most sold used cars, as consumers favored models such as Volkswagen Golf and Å koda Octavia. Overall, the brands leading the used car sales ranking in Finland were Volkswagen, Volvo, and Toyota.

Nissan’s sales have recently experienced recent fluctuations in the Nordic countries

The sales numbers of Nissan showed a fluctuating trend in recent years in Finland, as the number of cars sold varied between 2,600 and 7,500 thousand units. Other Nordic countries experienced a similar pattern. In the last ten years, sold car numbers of Nissan have fluctuated between 3,400 and 10,800 in Sweden, and between 1,900 and 10,100 in Denmark. This decrease in popularity for the Asian brand comes as other brands are becoming more prominent on the market. Tesla's Model Y, a fully electric car model, was the second best-seller in Finland in 2023.