This statistic depicts the preference for generic or brand name drugs by U.S. consumers in 2014. The survey revealed that 42 percent of the respondents would always choose to buy generic drugs over brand name drugs.
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Harris Interactive. (March 17, 2015). If you had a choice between getting a brand name prescription drug or a generic drug, how often would you choose one over the other? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/417376/preference-for-generic-or-brand-name-drugs-by-us-consumers/
Harris Interactive. "If you had a choice between getting a brand name prescription drug or a generic drug, how often would you choose one over the other?." Chart. March 17, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/417376/preference-for-generic-or-brand-name-drugs-by-us-consumers/
Harris Interactive. (2015). If you had a choice between getting a brand name prescription drug or a generic drug, how often would you choose one over the other?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/417376/preference-for-generic-or-brand-name-drugs-by-us-consumers/
Harris Interactive. "If You Had a Choice between Getting a Brand Name Prescription Drug or a Generic Drug, How Often Would You Choose One over The Other?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Mar 2015, /statistics/417376/preference-for-generic-or-brand-name-drugs-by-us-consumers/
Harris Interactive, If you had a choice between getting a brand name prescription drug or a generic drug, how often would you choose one over the other? ÌÇÐÄÆƽâ°æ, /statistics/417376/preference-for-generic-or-brand-name-drugs-by-us-consumers/ (last visited July 25, 2026)
If you had a choice between getting a brand name prescription drug or a generic drug, how often would you choose one over the other? [Graph], Harris Interactive, March 17, 2015. [Online]. Available: /statistics/417376/preference-for-generic-or-brand-name-drugs-by-us-consumers/
