* The source provides the following information regarding survey methodology:
Each respondent is asked to complete a paper questionnaire covering attitudes, product ownership, shopping, media behaviour, etc., keep an e-diary detailing their activities on a half hourly basis over a seven day period, and download an app onto their smartphone which passively measures their mobile phone behaviour over a four-week period (New for TouchPoints5 on a sub sample only). **253 responses about daily duration at work/school.
Citation formats
Daily media content consumption among women in Great Britain 2013, by location
This statistic displays the average daily media content consumption of women by location in Great Britain in 2013. At home was the most popular location to spend time consuming media content with a daily average of *** minutes. While time spent consuming media content outside of home only amounted to *** minutes.
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Institute of Practitioners in Advertising. (December 15, 2014). Average daily media content consumption among women in Great Britain in 2013, by location (in minutes) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/416142/time-spent-consuming-media-content-among-women-by-location-uk/
Institute of Practitioners in Advertising. "Average daily media content consumption among women in Great Britain in 2013, by location (in minutes)." Chart. December 15, 2014. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/416142/time-spent-consuming-media-content-among-women-by-location-uk/
Institute of Practitioners in Advertising. (2014). Average daily media content consumption among women in Great Britain in 2013, by location (in minutes). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/416142/time-spent-consuming-media-content-among-women-by-location-uk/
Institute of Practitioners in Advertising. "Average Daily Media Content Consumption among Women in Great Britain in 2013, by Location (in Minutes)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Dec 2014, /statistics/416142/time-spent-consuming-media-content-among-women-by-location-uk/
Institute of Practitioners in Advertising, Average daily media content consumption among women in Great Britain in 2013, by location (in minutes) ÌÇÐÄÆƽâ°æ, /statistics/416142/time-spent-consuming-media-content-among-women-by-location-uk/ (last visited July 30, 2026)
Average daily media content consumption among women in Great Britain in 2013, by location (in minutes) [Graph], Institute of Practitioners in Advertising, December 15, 2014. [Online]. Available: /statistics/416142/time-spent-consuming-media-content-among-women-by-location-uk/
