| Characteristic | Share of respondents |
|---|---|
| Online reputation management | 59% |
| Small scale renovations | 52% |
| Marketing/advertising | 48% |
| Traffic acquisition (search engine marketing or optimization) | 47% |
| Staff training | 46% |
| Improving broadband & mobile connectivity for guests | 46% |
| Back office | 34% |
| Providing technology amenities in rooms | 33% |
| Large scale renovations | 32% |
| Room distribution | 31% |
| Staff hiring | 28% |
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Source
Sources
Release date
December 2015
More information
Region
Worldwide
Survey time period
October 14 to 29, 2015
Number of respondents
10,756 respondents
Age group
18 years and older
Special properties
Hoteliers
Method of interview
Online survey
Supplementary notes
The original survey question was posed as follows: "Looking at 2016, are you planning to invest more, about the same or less in each of the following?".
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