This statistic presents the most appealing app pricing models according to consumers in the United States. During an October 2014 survey it was found that *** percent of respondents preferred more expensive apps without ads or in-app purchases.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Digital Advertising Alliance. (December 1, 2014). If you download mobile apps for your mobile phone or tablet, which of the following apps do you find most appealing? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/388626/appealing-app-pricing-models-us-consumer/
Digital Advertising Alliance. "If you download mobile apps for your mobile phone or tablet, which of the following apps do you find most appealing?." Chart. December 1, 2014. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/388626/appealing-app-pricing-models-us-consumer/
Digital Advertising Alliance. (2014). If you download mobile apps for your mobile phone or tablet, which of the following apps do you find most appealing?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/388626/appealing-app-pricing-models-us-consumer/
Digital Advertising Alliance. "If You Download Mobile Apps for Your Mobile Phone or Tablet, Which of The following Apps Do You Find Most Appealing?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Dec 2014, /statistics/388626/appealing-app-pricing-models-us-consumer/
Digital Advertising Alliance, If you download mobile apps for your mobile phone or tablet, which of the following apps do you find most appealing? ÌÇÐÄÆƽâ°æ, /statistics/388626/appealing-app-pricing-models-us-consumer/ (last visited July 28, 2026)
If you download mobile apps for your mobile phone or tablet, which of the following apps do you find most appealing? [Graph], Digital Advertising Alliance, December 1, 2014. [Online]. Available: /statistics/388626/appealing-app-pricing-models-us-consumer/
