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Newspaper advertising expenditure share in Japan from 2015 to 2024

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Source

Release date

February 2025

Region

Japan

Survey time period

2015 to 2024

Supplementary notes

*Advertising carried by digital newspapers was treated as a separate category starting from 2018.

Data prior to 2022 come from previous reporting.

Citation formats

Newspaper advertising spending share in Japan 2015-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 14, 2025

Newspaper advertising accounted for *** percent of the total advertising spending in Japan in 2024. The share of newspaper advertising consistently decreased continuously throughout the observed time period.

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Topics

News consumption in JapanInternet usage in JapanAdvertising in JapanSocial media usage in JapanMedia industry in Japan
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