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Jaguar Land Rover was employer to * people in its 2018/19 fiscal year. Under the helm of Tata Motors, longstanding British car institutions Jaguar and Land Rover were first joined in 2013 as Jaguar Land Rover Automotive Plc. However, vehicle assembly for each brand is still mostly separated along its three UK based production plants. Although employment figures had been steadily increasing in recent years, the company announced at the start of 2019 that it expected to cut up to jobs from its management, marketing and administrative workforce. Brexit uncertainty, a declining demand from Chinese buyers and a shift to petrol and alternatively fueled vehicles post-Dieselgate were named as the most likely culprits.

Where the motor industry is at home

The greatest number of those employed in the motor industry were found in the West Midlands. The English region was heart and home to two Jaguar Land Rover production plants in Birmingham and Solihull, as well as assembly facilities for Aston Martin, Morgan and MG motors.

JLR cars’ market destination

As of 2018, Jaguar Land Rover had sold roughly ** motor vehicles in its home market. This made the UK the single most important market destination to the company, following a significant decrease in Chinese sales.