The source provided the additional information: "Net reach of the title across printed and digital format." Refers to readers and visitors.
Figures for months previous to September 2014 are "website visitors," while figures for digital reach starting 2018 include reach through phone, tablet and desktop.
The website scotsman.com is not specific to the one print title but a portal or website serving more than one title. Figures for both print titles have been provided here.
PAMCo 4 2020: April ’19 – Mar ’20 print data fused with September ’20 Comscore data.
Firgures for 2017 not included by the source.
For more information on the methodology of this survey click
Citation formats
Reach of The Scotsman and Scotland on Sunday in the United Kingdom 2013-2020
The Scotsman newspaper had an average monthly reach of nearly 2.6 million individuals in the United Kingdom in the months from April 2019 to March 2020. In the same time period, roughly 2.5 million individuals were reached by Scotland on Sunday or its website monthly.
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Publishers Audience Measurement Company. (December 9, 2020). Monthly reach of The Scotsman and Scotland on Sunday in the United Kingdom from January 2013 to March 2020 (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/386970/the-scotsman-scotland-on-sunday-monthly-reach-uk/
Publishers Audience Measurement Company. "Monthly reach of The Scotsman and Scotland on Sunday in the United Kingdom from January 2013 to March 2020 (in 1,000s)." Chart. December 9, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/386970/the-scotsman-scotland-on-sunday-monthly-reach-uk/
Publishers Audience Measurement Company. (2020). Monthly reach of The Scotsman and Scotland on Sunday in the United Kingdom from January 2013 to March 2020 (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/386970/the-scotsman-scotland-on-sunday-monthly-reach-uk/
Publishers Audience Measurement Company. "Monthly Reach of The Scotsman and Scotland on Sunday in The United Kingdom from January 2013 to March 2020 (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Dec 2020, /statistics/386970/the-scotsman-scotland-on-sunday-monthly-reach-uk/
Publishers Audience Measurement Company, Monthly reach of The Scotsman and Scotland on Sunday in the United Kingdom from January 2013 to March 2020 (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/386970/the-scotsman-scotland-on-sunday-monthly-reach-uk/ (last visited August 02, 2026)
Monthly reach of The Scotsman and Scotland on Sunday in the United Kingdom from January 2013 to March 2020 (in 1,000s) [Graph], Publishers Audience Measurement Company, December 9, 2020. [Online]. Available: /statistics/386970/the-scotsman-scotland-on-sunday-monthly-reach-uk/
