The source provided the additional information: "Net reach of the title across printed and digital format." Refers to readers and visitors.
Figures for digital reach starting 2018 include reach through phone, tablet and desktop.
The website dailyrecord.co.uk is not specific to the one print title but a portal or website serving more than one title. Figures for both print titles have been provided here.
PAMCo 4 2020: April ’19 – Mar ’20 print data fused with September ’20 Comscore data.
Figures for 2017 not provided by source.
For more information on the methodology of this survey click
Citation formats
Reach of the Daily Record and Sunday Mail in the United Kingdom 2013-2020
The Daily Record newspaper had an average monthly reach of approximately 8.4 million individuals in the United Kingdom in the months from April 2019 to March 2020. Considering reach by print or online, the latest figure marks the highest monthly reach of the newspaper since 2013.
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Publishers Audience Measurement Company. (December 9, 2020). Monthly reach of the Daily Record and Sunday Mail (Scotland) in the United Kingdom from January 2013 to March 2020 (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/386910/daily-record-sunday-mail-monthly-reach-uk/
Publishers Audience Measurement Company. "Monthly reach of the Daily Record and Sunday Mail (Scotland) in the United Kingdom from January 2013 to March 2020 (in 1,000s)." Chart. December 9, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/386910/daily-record-sunday-mail-monthly-reach-uk/
Publishers Audience Measurement Company. (2020). Monthly reach of the Daily Record and Sunday Mail (Scotland) in the United Kingdom from January 2013 to March 2020 (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/386910/daily-record-sunday-mail-monthly-reach-uk/
Publishers Audience Measurement Company. "Monthly Reach of The Daily Record and Sunday Mail (Scotland) in The United Kingdom from January 2013 to March 2020 (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Dec 2020, /statistics/386910/daily-record-sunday-mail-monthly-reach-uk/
Publishers Audience Measurement Company, Monthly reach of the Daily Record and Sunday Mail (Scotland) in the United Kingdom from January 2013 to March 2020 (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/386910/daily-record-sunday-mail-monthly-reach-uk/ (last visited July 30, 2026)
Monthly reach of the Daily Record and Sunday Mail (Scotland) in the United Kingdom from January 2013 to March 2020 (in 1,000s) [Graph], Publishers Audience Measurement Company, December 9, 2020. [Online]. Available: /statistics/386910/daily-record-sunday-mail-monthly-reach-uk/
