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In the three months leading up to July 2025, Morrisons sales increased by *** percent compared to the same period a year earlier. After struggling with shrinking sales in the second half of 2019, the company enjoyed unprecedented growth in sales throughout 2020. This growth slowed in 2021 as shopper habits stabilized, but started to pick up again in 2023 due to the impacts of inflation.

Company profile and market share

Wm Morrison Supermarkets plc is the fifth largest grocery retailer in the United Kingdom. It was founded in 1899 by William Morrison. The company operates primarily in Great Britain and holds an *** percent share of the grocery market as of July 2025. Traditionally known as one of the big four supermarkets in the UK, Morrisons was recently demoted to place as Aldi took its spot.

Morrisons by the numbers

Morrisons operates *** stores across the UK and served an average of *customers per store per week in its last financial year. In 2020/21, the company made a gross profit of *** million British pounds, a substantial decrease from previous years. Morrisons' profits hit a peak of just over *** billion British pounds in 2011/12.