Daniel Slotta
Research expert covering Greater China
Asus - statistics & facts
In 2024, Asus announced a portfolio of artificial intelligence (AI)-powered Windows PCs, dubbed Copilot+ PCs, in what many regard as the start of a new era of computing. This development is expected to rejuvenate the PC industry, coming at an ideal time. Asus operates in a PC market that recorded a 15 percent decline in shipments in 2023, suffering from a period of inventory rebalance and a challenging economic climate. Performing worse than the industry average, Asus hopes that with the global economy in recovery, coupled with the advent of PCs capable of handling AI on-device, that its outlook is a brighter one.
