| Characteristic | Share of respondents |
|---|---|
| "Big Box" retail store (e.g., Walmart, Target) | 62% |
| Grocery store/Supermarket | 36% |
| Pharmacy (e.g., CVS, Walgreens) | 31% |
| Online (Net) | 12% |
| Online mass merchandiser (e.g., Amazon, drugstore.com) | 8% |
| Department Stores (e.g., Macy's, Nordstrom) | 5% |
| In-person at a specialty beauty products merchant (e.g., Sephora) | 4% |
| Online specialty beauty products merchant (e.g., Sephora, Ultra) | 3% |
| In-person/not in a store (e.g., Avon, Mary Kay) | 2% |
| Online through a "sampling" membership program (e.g. Ipsy, Birchbox) | 1% |
| Online through a specific brand's website (e.g., Clairol, CoverGirl) | 1% |
| Somewhere else | 10% |
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Source
Source
Release date
December 2014
More information
Region
United States
Survey time period
June 16 to June 18, 2014
Number of respondents
2,068 respondents
Age group
18 years and older
Special properties
U.S. adults
Method of interview
Online survey
Supplementary notes
* The original question ran as follows: 'Thinking about grooming and/or cosmetic products, where or how do you typically buy [each of] the following?'
Multiple responses were allowed.
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