| Characteristic | Total mobile shoppers | Smartphone | Tablet |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Source
Source
Release date
June 2016
More information
Region
United States
Survey time period
2013 to 2015
Age group
14 years and older
Supplementary notes
* Forecast
Mobile buyers are mobile device users who have used their mobile device to make at least one purchase via web browser or mobile app during the calendar year.
Mobile shoppers are mobile device users who have used their mobile device to browse, research and compare products via web browser or mobile app during the calendar year, but have not necessarily made a purchase via mobile device.
2013 data from earlier report.
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