| Brand | 2012 | 2013 |
|---|---|---|
| Sprite | 48% | 41% |
| 7-Up | 25% | 32% |
| Fanta | 26% | 26% |
| Mirinda | 33% | 32% |
| Limca | 21% | 30% |
| Coca-Cola | 28% | 28% |
| Thums up | 42% | 36% |
| Pepsi Cola | 25% | 18% |
| Mountain Dew | 8% | 8% |
| Lilt | 0% | 2% |
| Appletiser | 1% | 1% |
| Dr Pepper | 1% | 1% |
| Lucozade | 1% | 1% |
| Big | 0% | 1% |
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Source
Source
Release date
February 2014
More information
Region
India
Survey time period
2012 and 2013
Number of respondents
16,000**
Method of interview
Online survey
Supplementary notes
* Defined as the percentage of respondents who have purchased that brand in the last three to twelve months.
** Approximately 1,500 respondents were surveyed for each region, with the largest two markets (India and China) having a larger sample size of 2,500 each. The male-to-female split between respondents was roughly 50:50 in all cases, with rural-to-urban split varying by country. A total of 16,000 respondents were screened and surveyed.
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