| Characteristic | Penetration rate |
|---|---|
| - | - |
| - | - |
| - | - |
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Source
Sources
Release date
October 2019
More information
Region
Brazil
Survey time period
2018
Supplementary notes
Penetration rate is defined as the percentage of households who have purchased a brand corresponding to the company during the previous year. Each company is classified by the sum of all brands in their portfolio under the surveyed category.
Each percentage point represents 560 thousand Brazilian households.
Only cities with more than ten thousand inhabitants were surveyed (with the exception of the North region, when only cities with more than 200 thousand inhabitants were surveyed).
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