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Will Black Friday be more popular in coming years?

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Sources

Release date

November 2014

Region

Ireland, United Kingdom

Survey time period

August to September 2014

Number of respondents

352*

Special properties

Retailers; Nationally representative spread

Method of interview

Online interview

Supplementary notes

* 302 retailers in the UK and 50 retailers in Ireland interviewed.

Black Friday refers to the Friday after Thanksgiving in the United States, considered to mark the start of the Christmas shopping season. In recent years retailers in the UK have begun to adopt the tradition.

Citation formats

Black Friday popularity perception in the UK and Ireland 2014

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 17, 2014
This statistic shows retailers' perceptions of the future popularity of Black Friday in the United Kingdom and Ireland in 2014. According to the survey, 51.7 percent of UK and Irish retailers expect Black Friday to become increasingly popular in upcoming years, despite the day being an American tradition.
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