* n (smartphone) = 1,901; n (tablet) = 1,320 ** An index of 100 indicates average representation. All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.
Citation formats
Clicking on mobile ads: index among demographics in the UK 2014
This statistic shows demographics indexed against total mobile users for clicking on mobile advertisements in the United Kingdom (UK) in 2014. Younger age groups over-indexed for clicking on mobile advertisements. Men had a higher index score than women, at ***.
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xAd, & Telmetrics. (July 29, 2014). Clicking on mobile advertisements: age and gender groups indexed against total mobile users in the United Kingdom (UK) in 2014 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/327033/clicking-on-mobile-ads-index-among-demographics-uk/
xAd, und Telmetrics. "Clicking on mobile advertisements: age and gender groups indexed against total mobile users in the United Kingdom (UK) in 2014." Chart. July 29, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/327033/clicking-on-mobile-ads-index-among-demographics-uk/
xAd, Telmetrics. (2014). Clicking on mobile advertisements: age and gender groups indexed against total mobile users in the United Kingdom (UK) in 2014. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/327033/clicking-on-mobile-ads-index-among-demographics-uk/
xAd, and Telmetrics. "Clicking on Mobile Advertisements: Age and Gender Groups Indexed against Total Mobile Users in The United Kingdom (Uk) in 2014." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Jul 2014, /statistics/327033/clicking-on-mobile-ads-index-among-demographics-uk/
xAd & Telmetrics, Clicking on mobile advertisements: age and gender groups indexed against total mobile users in the United Kingdom (UK) in 2014 ÌÇÐÄÆƽâ°æ, /statistics/327033/clicking-on-mobile-ads-index-among-demographics-uk/ (last visited August 06, 2026)
Clicking on mobile advertisements: age and gender groups indexed against total mobile users in the United Kingdom (UK) in 2014 [Graph], xAd, & Telmetrics, July 29, 2014. [Online]. Available: /statistics/327033/clicking-on-mobile-ads-index-among-demographics-uk/
