* The question was phrased by the source as follows: "When thinking of all media platforms and devices available to search for information about [category], which is most important?"
** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.
*** n (2013) = 1,608; n (2014) = 2,032.
Citation formats
Most important media sources of product information UK 2014, by product category
This statistic displays the most important media sources for product information among mobile shoppers, by product category, in the United Kingdom (UK) in 2014. At ** percent, nearly four out of 10 mobile shoppers named mobile devices (smartphone/tablet) as the most important platform for finding information about insurance industry products.
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xAd, & Telmetrics. (July 7, 2014). When thinking of all the media platforms and devices available to search for information about a product, which is most important?* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/325396/top-media-sources-of-product-information-by-category-uk/
xAd, und Telmetrics. "When thinking of all the media platforms and devices available to search for information about a product, which is most important?*." Chart. July 7, 2014. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/325396/top-media-sources-of-product-information-by-category-uk/
xAd, Telmetrics. (2014). When thinking of all the media platforms and devices available to search for information about a product, which is most important?*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/325396/top-media-sources-of-product-information-by-category-uk/
xAd, and Telmetrics. "When Thinking of All The Media Platforms and Devices Available to Search for Information about a Product, Which Is Most Important?*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jul 2014, /statistics/325396/top-media-sources-of-product-information-by-category-uk/
xAd & Telmetrics, When thinking of all the media platforms and devices available to search for information about a product, which is most important?* ÌÇÐÄÆƽâ°æ, /statistics/325396/top-media-sources-of-product-information-by-category-uk/ (last visited July 29, 2026)
When thinking of all the media platforms and devices available to search for information about a product, which is most important?* [Graph], xAd, & Telmetrics, July 7, 2014. [Online]. Available: /statistics/325396/top-media-sources-of-product-information-by-category-uk/
