| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Sources
Release date
August 2013
More information
Region
United States
Survey time period
2009 to 2013
Number of respondents
2009 n = 1,729; 2010 n = 1,710; 2012 n = 1,952; 2013 n = 1,797
Age group
18 years and older
Supplementary notes
"Assuming you gave permission, how interested would you be in receiving mobile alerts* about new products, sales and/or promotions from your favorite merchants, restaurants, or stores on your cell phone/smartphone?"
*In Surveys I (2009), II (2010), & III (2012) respondents were asked about text alerts; in Survey IV (2013) respondents were asked about mobile alerts as the type of marketing via phones has broadened.
At least "somewhat interested"
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