| Brand | Percent change in sales |
|---|---|
| Organic Root Stimulator | -11.6% |
| SoftSheen-Carson Dark & Lovely | -11.2% |
| Africa's Best | -9.3% |
| Luster's Pink Smooth Touch | -8.4% |
| African Pride Olive Miracle | 15.4% |
| SoftSheen-Carson Optimum Care | -19.5% |
| Ultra Sheen Supreme | -15.7% |
| Soft & Beautiful Just for Me | -21.5% |
| Luster's S-Curl | -5.4% |
| Africa's Best Organic | -8.6% |
| Luster's Pink | 4.9% |
| Motions | -19.2% |
| Pro-Line Comb-Thru | -5.2% |
| Dr. Miracle's | -34.6% |
| Dr. Miracle's Thermaceutical | -20.1% |
| Smart Perm | 10% |
| SoftSheen-Carson Optimum Amla Legend* | - |
| Soft and Beautiful Botanicals | -29% |
| Luster's Pink ShortLooks | 13.7% |
| Pro-Line Soft & Beautiful | -31.4% |
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Source
Source
Release date
June 2014
More information
Region
United States
Survey time period
2014
Supplementary notes
IRI for the 52 weeks ended April 20, Total U.S. Multi-Outlet (supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains).
* Information not available.
Brands are listed in order based on their . Data to be found on page 22 of DSN Magazine's June 23, 2014 edition.
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