Jinro, owned by Hite-Jinro, was the leading soju brand and overall liquor brand worldwide with a sales volume of about 96.8 million 9 liter cases in 2024. Soju is a Korean liquor made out of rice and other ingredients like potatoes, wheat or barley.
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Drinks International. (July 30, 2025). Leading soju brands worldwide in 2024, based on sales volume (in million 9 liter cases) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/308598/leading-soju-brands-worldwide-based-on-sales-volume/
Drinks International. "Leading soju brands worldwide in 2024, based on sales volume (in million 9 liter cases) ." Chart. July 30, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/308598/leading-soju-brands-worldwide-based-on-sales-volume/
Drinks International. (2025). Leading soju brands worldwide in 2024, based on sales volume (in million 9 liter cases) . ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/308598/leading-soju-brands-worldwide-based-on-sales-volume/
Drinks International. "Leading Soju Brands Worldwide in 2024, Based on Sales Volume (in Million 9 Liter Cases) ." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 30 Jul 2025, /statistics/308598/leading-soju-brands-worldwide-based-on-sales-volume/
Drinks International, Leading soju brands worldwide in 2024, based on sales volume (in million 9 liter cases) ÌÇÐÄÆÆ½â°æ, /statistics/308598/leading-soju-brands-worldwide-based-on-sales-volume/ (last visited July 26, 2026)
Leading soju brands worldwide in 2024, based on sales volume (in million 9 liter cases) [Graph], Drinks International, July 30, 2025. [Online]. Available: /statistics/308598/leading-soju-brands-worldwide-based-on-sales-volume/