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How important are athlete/celebrity sponsorships to your apparel purchase decisions?*

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Source

Release date

April 2014

Region

United States

Survey time period

March - April 2014

Number of respondents

4,201 respondents

Age group

13 years and older

Special properties

Consumers who have purchased athletic footwear or apparel in the last year

Method of interview

Online panel

Supplementary notes

* Respondents were asked to rank different possible influences on a scale from "extremely important" to "not at all important"

Citation formats

Athlete/celebrity sponsorship sports apparel purchase decisions in the U.S. 2014

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 30, 2014
This statistic depicts the influence of athlete/celebrity sponsorship on customer's sports apparel purchase decisions. 43% of respondents ratef athlete/celebrity sponsorship as not at all important to their decision.
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Topics

Under ArmourApparel market in the U.S.Sporting goods industry in the U.S.adidasPuma
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* For commercial use only

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For single users
$0 USD
Always free
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Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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