deployed and incoming sample controlled to be representative of the U.S. Census
Supplementary notes
Source defines the generations as such: Generation Y: born 1981-1995 Generation X: born 1965-1980 Boomers: born 1946-1964 Matures: born 1945 and earlier.
Citation formats
U.S. generations: online activities conducted with charitable organizations 2013
This statistic shows the percent of four different generations in the United States who engage in certain activities to connect with charitable organizations online, as of 2013. According to the study, ** percent of Gen Y (or Millennials) will view online videos from a charity, as will ** percent of Gen X, ** percent of Boomers, and ** percent of Matures.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Blackbaud, & Edge Research. (August 31, 2013). Percentage of United States population who conduct certain online activities with charitable organizations as of May 2013, by activity and generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/305979/us-generational-comparison-charity-engagement-online-activities/
Blackbaud, und Edge Research. "Percentage of United States population who conduct certain online activities with charitable organizations as of May 2013, by activity and generation." Chart. August 31, 2013. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/305979/us-generational-comparison-charity-engagement-online-activities/
Blackbaud, Edge Research. (2013). Percentage of United States population who conduct certain online activities with charitable organizations as of May 2013, by activity and generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/305979/us-generational-comparison-charity-engagement-online-activities/
Blackbaud, and Edge Research. "Percentage of United States Population Who Conduct Certain Online Activities with Charitable Organizations as of May 2013, by Activity and Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Aug 2013, /statistics/305979/us-generational-comparison-charity-engagement-online-activities/
Blackbaud & Edge Research, Percentage of United States population who conduct certain online activities with charitable organizations as of May 2013, by activity and generation ÌÇÐÄÆƽâ°æ, /statistics/305979/us-generational-comparison-charity-engagement-online-activities/ (last visited July 28, 2026)
Percentage of United States population who conduct certain online activities with charitable organizations as of May 2013, by activity and generation [Graph], Blackbaud, & Edge Research, August 31, 2013. [Online]. Available: /statistics/305979/us-generational-comparison-charity-engagement-online-activities/
