deployed and incoming sample controlled to be representative of the U.S. Census
Supplementary notes
Source defines the generations as such: Generation Y: born 1981-1995 Generation X: born 1965-1980 Boomers: born 1946-1964 Matures: born 1945 and earlier.
Respondents answering "very" or "somewhat" important.
Citation formats
U.S. generations: important ways to stay in touch with charitable organizations 2013
This statistic shows the percent of four different generations in the United States who find particular ways of keeping in touch with the organizations to which they donate important, as of 2013. According to the study, ** percent of Gen Y, or Millennials, find emails and eNewsletters important, whereas ** percent of Gen X, ** percent of Boomers, and ** percent of Matures found this important, for an average of ** percent overall.
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Blackbaud, & Edge Research. (August 31, 2013). Percentage of generations in the United States who find contact with charitable organizations important as of May 2013, by type of contact [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/305968/us-generational-comparison-charity-engagement-ways-to-stay-in-touch/
Blackbaud, und Edge Research. "Percentage of generations in the United States who find contact with charitable organizations important as of May 2013, by type of contact." Chart. August 31, 2013. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/305968/us-generational-comparison-charity-engagement-ways-to-stay-in-touch/
Blackbaud, Edge Research. (2013). Percentage of generations in the United States who find contact with charitable organizations important as of May 2013, by type of contact. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/305968/us-generational-comparison-charity-engagement-ways-to-stay-in-touch/
Blackbaud, and Edge Research. "Percentage of Generations in The United States Who Find Contact with Charitable Organizations Important as of May 2013, by Type of Contact." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Aug 2013, /statistics/305968/us-generational-comparison-charity-engagement-ways-to-stay-in-touch/
Blackbaud & Edge Research, Percentage of generations in the United States who find contact with charitable organizations important as of May 2013, by type of contact ÌÇÐÄÆƽâ°æ, /statistics/305968/us-generational-comparison-charity-engagement-ways-to-stay-in-touch/ (last visited July 29, 2026)
Percentage of generations in the United States who find contact with charitable organizations important as of May 2013, by type of contact [Graph], Blackbaud, & Edge Research, August 31, 2013. [Online]. Available: /statistics/305968/us-generational-comparison-charity-engagement-ways-to-stay-in-touch/
