| Characteristic | Share of respondents |
|---|---|
| Special ticket offers / discounted tickets | 37% |
| Priority tickets | 30% |
| Discount preshow / interval drinks | 8% |
| No booking / postage fees | 7% |
| Backstage events | 7% |
| Access to sold out tickets | 5% |
| Meet cast, crew & directos | 4% |
| Free cloakroom | 1% |
| Added offers from other brands | 1% |
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Source
Source
Release date
September 2013
More information
Region
United Kingdom
Survey time period
May 3-23, 2013
Number of respondents
1,006*
Special properties
attendance to at least one theatre event in the past 3 years; theater members
Method of interview
Online survey
Supplementary notes
* The sample was conducted with the smapling agency Research Now to create a representative sample of theater attendess in the UK. The survey was complemneted with attendess from abroad: 1,006 theatre attendees from the UK, 200 attendees from the US, 100 from Australia, 100 from Ireland and 50 from Germany
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