* The source indicates: - Heavy users consumed anti-perspirants "more than once a day." - Medium users consumed anti-perspirants "once a day." - Light users consumed anti-perspirants "less than once a day".
Citation formats
Women's anti-perspirant usage in Great Britain 2013-2020, by user type
This statistic shows the frequency of women's anti-perspirant and deodorant usage in Great Britain from 2013 to 2020. In 2020, an estimated *** million women were 'heavy' anti-perspirant and deodorant users.
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Kantar. (June 13, 2021). Number of women using anti-perspirant and body spray deodorants in Great Britain from 2013 to 2020, by user type (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/302816/women-s-anti-perspirant-and-deodorant-usage-by-user-type-in-the-uk/
Kantar. "Number of women using anti-perspirant and body spray deodorants in Great Britain from 2013 to 2020, by user type (in 1,000s)." Chart. June 13, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/302816/women-s-anti-perspirant-and-deodorant-usage-by-user-type-in-the-uk/
Kantar. (2021). Number of women using anti-perspirant and body spray deodorants in Great Britain from 2013 to 2020, by user type (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/302816/women-s-anti-perspirant-and-deodorant-usage-by-user-type-in-the-uk/
Kantar. "Number of Women Using Anti-perspirant and Body Spray Deodorants in Great Britain from 2013 to 2020, by User Type (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jun 2021, /statistics/302816/women-s-anti-perspirant-and-deodorant-usage-by-user-type-in-the-uk/
Kantar, Number of women using anti-perspirant and body spray deodorants in Great Britain from 2013 to 2020, by user type (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/302816/women-s-anti-perspirant-and-deodorant-usage-by-user-type-in-the-uk/ (last visited August 06, 2026)
Number of women using anti-perspirant and body spray deodorants in Great Britain from 2013 to 2020, by user type (in 1,000s) [Graph], Kantar, June 13, 2021. [Online]. Available: /statistics/302816/women-s-anti-perspirant-and-deodorant-usage-by-user-type-in-the-uk/
