In 2023, an estimated *** people used shower & bath products once a day in the United Kingdom. In contrast, around ** people used shower & bath products once a week or less.
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Kantar. (June 1, 2025). Number of users of shower & bath products in the United Kingdom in 2023, by frequency (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/302792/shower-gels-and-bath-product-usage-frequency-in-the-uk/
Kantar. "Number of users of shower & bath products in the United Kingdom in 2023, by frequency (in millions)." Chart. June 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/302792/shower-gels-and-bath-product-usage-frequency-in-the-uk/
Kantar. (2025). Number of users of shower & bath products in the United Kingdom in 2023, by frequency (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/302792/shower-gels-and-bath-product-usage-frequency-in-the-uk/
Kantar. "Number of Users of Shower & Bath Products in The United Kingdom in 2023, by Frequency (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jun 2025, /statistics/302792/shower-gels-and-bath-product-usage-frequency-in-the-uk/
Kantar, Number of users of shower & bath products in the United Kingdom in 2023, by frequency (in millions) ÌÇÐÄÆƽâ°æ, /statistics/302792/shower-gels-and-bath-product-usage-frequency-in-the-uk/ (last visited July 26, 2026)
Number of users of shower & bath products in the United Kingdom in 2023, by frequency (in millions) [Graph], Kantar, June 1, 2025. [Online]. Available: /statistics/302792/shower-gels-and-bath-product-usage-frequency-in-the-uk/
