Most users of shower & bath products in the United Kingdom in 2023 are in the group of heavy users (at ***), followed by medium users (at ***) and light users (at **).
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Kantar. (June 1, 2025). Number of users of shower & bath products in the United Kingdom in 2023, by user group (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/302776/shower-gel-and-bath-product-usage-by-user-type-in-the-uk/
Kantar. "Number of users of shower & bath products in the United Kingdom in 2023, by user group (in millions)." Chart. June 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/302776/shower-gel-and-bath-product-usage-by-user-type-in-the-uk/
Kantar. (2025). Number of users of shower & bath products in the United Kingdom in 2023, by user group (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/302776/shower-gel-and-bath-product-usage-by-user-type-in-the-uk/
Kantar. "Number of Users of Shower & Bath Products in The United Kingdom in 2023, by User Group (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jun 2025, /statistics/302776/shower-gel-and-bath-product-usage-by-user-type-in-the-uk/
Kantar, Number of users of shower & bath products in the United Kingdom in 2023, by user group (in millions) ÌÇÐÄÆƽâ°æ, /statistics/302776/shower-gel-and-bath-product-usage-by-user-type-in-the-uk/ (last visited July 26, 2026)
Number of users of shower & bath products in the United Kingdom in 2023, by user group (in millions) [Graph], Kantar, June 1, 2025. [Online]. Available: /statistics/302776/shower-gel-and-bath-product-usage-by-user-type-in-the-uk/
