| Characteristic | Share of respondents |
|---|---|
| Blurbs/book covers | 40% |
| Recommendations from friends | 33% |
| Recommendations from family | 23% |
| Reviews on websites | 9% |
| Reviews in newspapers or magazines | 9% |
| Recommended authors | 9% |
| Reviews in bookshops | 8% |
| Displays in book shops | 8% |
| Amazon website | 6% |
| Advertising on TV | 5% |
| Recommendations from a librarian | 3% |
| Advertising on posters | 2% |
| Advertising in books I am reading | 2% |
| Reviews on TV/Radio | 2% |
| Kindle/Kindle website | 2% |
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Source
Source
Release date
March 2014
More information
Region
United Kingdom (England)
Survey time period
August 2013
Number of respondents
1,500 respondents
Age group
18 years and older
Method of interview
Telephone interview
Supplementary notes
Respondents could give more than one response.
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