According to this Kantar survey from 2024, *** million people are consuming this product with a frequency level of 'Once a day'. In contrast, *** million people have a frequency level of '2 - three times a week'.
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Kantar. (July 2, 2024). Number of consumers of 'Low Fat Spreads, Dairy Spreads & Soft Margarine' in Great Britain (GB) 2020 - 2021, by frequency (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/301758/jam-honey-and-spreads-usage-frequency-in-the-uk/
Kantar. "Number of consumers of 'Low Fat Spreads, Dairy Spreads & Soft Margarine' in Great Britain (GB) 2020 - 2021, by frequency (in 1,000s)." Chart. July 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/301758/jam-honey-and-spreads-usage-frequency-in-the-uk/
Kantar. (2024). Number of consumers of 'Low Fat Spreads, Dairy Spreads & Soft Margarine' in Great Britain (GB) 2020 - 2021, by frequency (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/301758/jam-honey-and-spreads-usage-frequency-in-the-uk/
Kantar. "Number of Consumers of 'low Fat Spreads, Dairy Spreads & Soft Margarine' in Great Britain (Gb) 2020 - 2021, by Frequency (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jul 2024, /statistics/301758/jam-honey-and-spreads-usage-frequency-in-the-uk/
Kantar, Number of consumers of 'Low Fat Spreads, Dairy Spreads & Soft Margarine' in Great Britain (GB) 2020 - 2021, by frequency (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/301758/jam-honey-and-spreads-usage-frequency-in-the-uk/ (last visited July 24, 2026)
Number of consumers of 'Low Fat Spreads, Dairy Spreads & Soft Margarine' in Great Britain (GB) 2020 - 2021, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: /statistics/301758/jam-honey-and-spreads-usage-frequency-in-the-uk/
