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Have you ever visited a brick and mortar store to examine a product before purchasing it elsewhere online?

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Source

Release date

December 2013

Region

United States

Survey time period

November 13 to 18, 2013

Number of respondents

2,250 respondents

Age group

18 years and older

Citation formats

U.S. Generation X: showrooming penetration as of November 2013

Published by ÌÇÐÄÆƽâ°æ Research Department, May 1, 2014
This graph presents the showrooming penetration among the Generation X population in the United States as of November 2013. During the survey period, 53 percent of Gen X survey respondents had visited a brick and mortar store to examine a product before purchasing it elsewhere online.
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