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Why do you also use a second device while watching TV?

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Source

Release date

March 2014

Region

Worldwide

Survey time period

as of March 2014

Number of respondents

> 12,000 multiscreen users from 30 countries

Age group

16-44 years

Supplementary notes

During the survey, this question was posed as follows:
"Why do you als use a second device (lapop, smartphone or tablet) while watching TV?"

The source does not provide information on the time when the survey was carried out. The date provided is the date of publication. The survey was carried out among multiscreen users, which the source defines as "people who own, or have access to a TV and a smartphone and/or a tablet."

Citation formats

Reasons for simultaneous multiscreen use worldwide 2014

Published by ÌÇÐÄÆƽâ°æ Research Department, May 27, 2014
This graph shows the reasons consumers worldwide gave for using secondary devices to access the internet while also watching TV. The results of a survey conducted in 2014 in thirty countries showed that ** percent of users who used the internet for unrelated content ** responded that they used their devices to fill time during ad breaks. Of those who used the internet for related content to what was happening on TV, ** percent responded they used their secondary devices to find more information about what they were watching on TV at the moment.
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Topics

Second screen usageMobile app usageMobile internet usage worldwideMedia usage in the United StatesSocial media and events in the United States
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